A mate of mine — smart bloke, runs a small e-commerce business — messaged me last year absolutely fuming. He’d […]

A customer messaged me on a Tuesday evening, furious. He’d specifically asked me before subscribing whether my service supported 4K.

I remember the exact moment I realised this business could either make me decent money or absolutely ruin my weekends.

It was a Saturday at 12:45pm. Kick-off in fifteen minutes. My phone was already buzzing — six customers messaging at

I’ll never forget the Saturday afternoon a client rang me mid-match, absolutely fuming. His stream had dropped — not because